Apple chief Tim Cook has insisted the iPad “Isn't an expensive product”, as Apple prepares to do campaign with much cheaper tablets this Christmas. Mr Cook said In a magazine interview, "the iPad, which starts at £269 for a WI-FI only iPad mini, was a “fair price”, despite being undercut by Amazon’s Kindle Fire HD and Google’s Nexus 7, which both start at £159". “A great product doesn't mean an expensive product. It means a fair price,” “The iPad mini is all the way down to $329. This isn't an expensive product. “What we wouldn't do is say, ‘ We've got to have something for this price, and then let’s see what we can do for it.’” Mr Cook was spotted this week visiting Apple's flagship British retail store. published by "The Telegraph"